First was the chanting. Arguably, what initially stuck in the craw of German workers was the mandatory chanting. Walmart employees are required to start their shifts by engaging in group chants and group exercises, a practice intended to build morale and drive home the importance of company loyalty. While performing synchronized calisthenics Walmart employees are required to chant, WALMART! WALMART! WALMART!
Apparently, this kind of happy horseshit didn’t go over well with the Germans. Maybe they found it too embarrassing, maybe they found it too regimented, maybe they found this aggressive, mindless and exuberant group-psychology too painfully reminiscent of certain rallies, like one that occurred in Nuremberg some years ago.
The second problem was the smiling. Walmart requires its checkout people to smile at customers after bagging their purchases. Plastic bags, plastic junk, plastic smiles. Walmart employees who refuse to flash a bright but insincere smile can be fired. But alas, in German society, merchants and customers don’t exchange reflexive smiles. In Germany, smiles are genuine; in Germany, smiles actually mean something. Walmarters grinning like jackasses at total strangers not only didn’t impress the Germans, it unnerved them.
And third was the ethics problem. Walmart corporate policy prohibited sexual intercourse among employees. This applied to all in-store romances: boyfriends and girlfriends, and husbands and wives (even if they met at work and fell in love). Apparently, the Arkansas-based company has no problem with screwing the environment, but objects to employees doing it with each other.
Although a German court struck down this sexual prohibition in 2005, Walmart’s bizarre ethics policy left a bitter residue; and that, coupled with the ritual chanting and the mandatory smiling, more or less poisoned the whole deal. So Germany is now verboten to Walmart. Presumably, they’ll open stores in Libya to take up the slack.
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