No Mc Pink Slime Allowed In China

he campaign comes amid consumer scepticism in China as to the quality of McDonald's products. The company recently announced the withdrawal of so-called 'pink slime' — ammonia-treated off-cuts — as an ingredient in the US. The announcement prompted concerns in China around the safety of local McDonald's products.

In a statement emailed to Campaign and also issued on its official weibo microblog last Thursday, the fast-food chain assured the public that the said ingredient is not used in its hamburgers. "McDonald's China does not use ammonia-treated beef," the statement said. "Customers can be assured that McDonald's China uses 100 per cent beef [as] raw materials in its beef patties.

"McDonald's China complies with government requirements and food safety regulations. We also have our own food-safety measures and standards in place throughout our supply chain to help ensure that we serve safe, high-quality food to our customers."

However, an survey on Sina found that the majority (88 per cent) of online consumers doubted the assurance.